Protect Trans Health was a joint campaign between the Transgender Law Center and the National Center for Transgender Equality focused on collecting comments on a proposed legislation repeal that would have disastrous consequences for transgender people. My team and I worked with them to come up with campaign design and branding, and a microsite. I collaborated with my friend and colleague Kenneth Worles Jr. of Three(i) Creative Communications on branding and design for this project.
With the gift of an extremely clear focus and call to action for this site, we were off to the races. I collaborated with experts in design, branding, and content to help the two organizations refine their copy and fully brand the campaign. We wanted to appeal not only to trans people affected by the proposed change, but also their friends, family, loved ones, and allies/accomplices.